Great by Choice
Another book by Professor Jim Collins after Built to last, Good to Great and How does the Mighty Fall, Great by Choice showing - Why do some companies thrive in uncertainty, even chaos, and others do not? The method is similar (comparative historical analysis) and the question of greatness is constant. But in this study, unlike any of the previous research, Collins selected cases not just on performance or stature but also on the extremity of the environment i.e. PERFORMANCE + ENVIRONMENT Starting from delving into what he learned about the individual people who led these companies, and in, how they led and built their companies differently from their less successful comparisons to studying luck. Collins defined luck, quantified luck, determined if the 10X cases were luckier (or not), and discovered what they do differently about luck. At the end of the book, the detailed methods of research, quantitative and qualitative parameters based on each type of analysis (10x, 20 Mil...