Wine Industry and the rise of Sula
Sula Wineyards – India’s largest wine producer and seller, Sula has been a consistent market leader in the Indian wine industry in terms of sales volume and value (on the basis of the total revenue from operations) since Fiscal 2009. It has 56 labels to choose from portfolio of 13 distinct Own Brands and 20 international labels (18 wine labels and two spirit labels) that they import and distribute. Brands- “Sula”, “RASA”, “Dindori”, “The Source”, “Satori”, “Mosaic”, “Madera”, “Samara”, “York” and “Dia”, with “Sula” being flagship brand. Sula is the market leader in terms of range of labels across price segments with more than 50 wine labels. 50% market share by value in the domestic 100% grapes wine market in Fiscal 2012. Market leader across all four price segments, being ‘Elite’ (INR 950+), ‘Premium’ (INR 700-950), ‘Economy’ (INR 400- 700) and ‘Popular’ (<INR 400). Combined sales revenue in the ‘Elite’ and ‘Premium’ segments contributed 70.57%, 68.58% and 67.81% of ...